Full-Color Tri-Fold Brochures

Posted 6/27/2011 by Roe Pressley

This is perhaps the most common form of direct marketing, so it's no surprise so many of our color copies become tri-fold brochures.

If you've ever grabbed an information pamphlet in a hotel lobby, pulled a flyer out of the box on a house's "For Sale" sign, or even flipped through your daily mail, you've come into contact with tri-fold brochures.

But what keeps your brochure from being thrown out with all the other junk mail?

Crisp graphics, sharp printing and high-quality paper play a bigger part in information retention and dissemination than you might think. Just picture it - if you get two brochures in the mail offering a free quote on landscaping your back yard, one printed in black and white on a thin, flimsy paper, the other with bright, colorful graphics on a high-quality glossy stock, which one would you choose? The nicer-looking one, of course.

"But my budget is tight," you may be thinking. "I can't afford to print a thousand brochures on glossy stock. That would bankrupt my whole marketing budget!"

Docucopies has brochures of various types at a price any small business can afford. And you don't necessarily have to do it on the thickest, glossiest stock, either - just a nice layout with captivating graphics and text can have a better effect than a mediocre brochure on top-quality paper.

If you want an even better response, consider personalizing your brochures. Variable data printing pulls information from your mailing list to personalize each brochure to its recipient. Would you rather look at a piece of mail that says "Dear Current Resident," or "Dear John Smith"? (assuming your name is John Smith, of course)

At Docucopies.com, we can print your personalized brochures, score and tri-fold them, and even mail them to your customers, taking the grunt work right out of your hands. For pricing, go to the Color and BW Copies order form. Choose a high-quality paper type (we recommend at least 28/70#), and make sure to choose "Letter Type Out" (double-sided) or "Letter Type In" (single-sided) to get your tri-fold brochures. For pricing on personalizing and bulk-mailing your brochures, choose "Bulk Mailing." For 1st Class Mail pricing, or for pricing on personalizing the content without bulk mailing, give us a call or email to get a custom quote.